A landmark study proves that social media data are quantitative and predictive, so now we must create research protocols to harness their full transformative power.
-
Links
-
Recent Posts
- The short and long of advertising…what marketers and researchers need to know
- Disruptive marketing ideas from my body of published work
- Brand-building…what brand beliefs can you really move?
- Sharpening marketing…the difference between segments and audiences and why it matters
- Just released…a new media planning model that improves ROI by 50%
- Math behind the Movable Middle and why it produces 50% improvement in ROAS
- Marketers number one priority for 2021…the loss of identifiers
Categories
- ad waste
- addressabale advertising
- addressable marketing
- advertising
- Amazon
- ARF
- audiences
- baseball
- behavioral economics
- BehaviorLens
- big data
- brand attributes
- brand equity
- brand extensions
- brand loyalty
- brand marketing
- brand positioning
- brand strategy
- brand trackers
- branding
- concept testing
- confidence intervals
- consumer segmentation
- content marketing
- customer experience
- customer journey
- customer relationships
- data driven marketing
- data quality
- data science
- digital marketing
- DMP
- fivethirtyeight
- food and beverage
- futures
- GDPR
- growth
- identifiers
- innovation
- Linear TV
- listening
- Marc Pritchard
- market research
- marketing
- marketing mix modeling
- marketing ROI
- media
- media planning
- mobile
- Mobile marketing Association
- Movable Middle
- MTA
- Multi Touch Attribution
- nate silver
- Netflix
- new products
- non-buyers
- NYU
- path to purchase
- performance marketing
- Procter and Gamble
- Product life cycle
- programmatic advertising
- recession
- research
- Research is Cool
- research transformation
- retail
- ROAS
- segmentation
- segments
- shopper insights
- shopper journey
- shopper marketing
- social media
- stat testing
- statistics
- targeting
- The MMA
- trackers
- TV
- Uncategorized
- unified IDs
- walled gardens
- Walmart
- yahoo
Frequent Tags
360 media advertising amazon ARF behavioral economics branding brand loyalty brands brand tracking digital marketing facebook google innovation listening marketing market research media mobile path to purchase programmatic advertising research research transformation retail shopper marketing social media twitterArchives
Blogroll
Nov
20
Conclusive proof that social media data predict sales…now what?
In: big data, branding, content marketing, facebook, listening, market research, social media
11 Comments
Mar
5
How marketing and marketing research can act on the promise of big data
In: advertising, big data, branding, digital marketing, facebook, listening, market research, marketing, media, research transformation, shopper insights, shopper marketing, social media, twitter
2 Comments
How marketing and research can leverage big data and predictive analytics to deliver the right message, to the right person, at the right time, on the right screen to improve marketing ROI while staying on brand.
Dec
13
Eight guidelines for real time marketing
In: digital marketing, market research, marketing, media, social media
2 Comments
Most marketing organizations are not equipped for real time marketing but are structured for annual or semi-annual planning, budgeting, and executing. That tension is only going to grow. Here are eight guidelines for real time marketing.
Sep
24
In a broadcast marketing world, we think of brand communications as being chunked up into campaigns. In a social media world, you are creating a permanent commitment to be part of the conversation and obey the 6 rules of authenticity.
Jun
1
Here is an interview with Michael Perman, Senior Director of Consumer Insights, Levi Strauss & Co. who has trained over 7,000 on storytelling and who is conducting, with Pat Hanlon, the ARF Workshop, “Stories Inspire” on June 22nd in NY. The interview with Pat Hanlon can be found here. Joel: Michael, you are a huge […]