consumer segmentation is important, but as an input into something more…the creation of an audience for a specific purpose.
Nov
19
Reinventing consumer segmentation research for a digital age
In: advertising, consumer segmentation, data driven marketing, mobile, shopper marketing
1 Comment
Apr
10
Four new approaches to consumer segmentation in a digital and social age
In: advertising, digital marketing, facebook, innovation, market research, marketing
3 Comments
Traditional consumer research is maddening because it is rarely actionable. Here is how to fix this in a digital and social age.