Marketing dollars are fast moving to precision targeting of tightly defined segments. Mass mktg firsters: The train is leaving the station…all aboard!
Jun
28
From Pleasantville Marketing to technicolor
In: advertising, digital marketing, media, mobile, programmatic advertising, segmentation
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Apr
13
Brand Loyalty, the link between attitudes and behavior…20 years later
In: brand equity, brand loyalty, branding, digital marketing, DMP, market research, programmatic advertising, research transformation
7 Comments
Actionable brand tracking…what a concept! How to leverage loyalty dynamics and what it can do for your brands.