Marketing and Research Consulting for a Brave New World
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New product failure rates are unacceptably high but is the fault of bad research or the media strategy?

Hey marketing research…in the age of data driven marketing, insights aren’t enough. You need to find the prediction question and address it. Here’s how…

The two most powerful concepts in marketing research…trends and norms…are also the biggest enemies to innovation. Here is the recommended process for your transformation goals for 2015.

Behavioral economics explains why surveys sometimes give ridiculously wrong answers and 7 tips for how to avoid pitfalls