Marketing research tool kits and skill sets must evolve beyond the n=1000, 20 minute survey.
Apr
11
Big data, big research possibilities emerge at ARF Conference 2014
In: advertising, big data, listening, market research
Comments Off on Big data, big research possibilities emerge at ARF Conference 2014
Jan
8
In the age of data-driven marketing, create a post-demographics media strategy
In: advertising, big data, digital marketing, facebook, market research, marketing, shopper marketing, twitter
2 Comments
We are moving into a POST-DEMOGRAPHICS, data driven era for media strategy…where behavior-based media strategies offer RECENCY, RELEVANCE, and REINFORCEMENT targeting.
Nov
11
Breaking the curse of marketing incrementalism
In: facebook, innovation, market research, marketing, social media, twitter
1 Comment
The quests for product superiority leads to marketing incrementalism. True marketing innovation comes from PROMISE superiority and then delivering against your bold promise.