It’s about being an agent of change for the whole organization. Inspiring better business futures is what we do. Research and insights is just our fastball. As Donna Goldfarb from Unilever said when asked what her job is, “I sell soap”.
May
13
Apr
26
Six must have-s for insights to create business value
In: market research, research transformation
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Led by some of the biggest global marketers, consultants, and research agencies, the ARF Research Transformation Super-Council is committed to developing the roadmap for how organizations can transform to this new model and culture.
Apr
16
Marketing insights into how we decide
In: behavioral economics, branding, marketing, Uncategorized
4 Comments
The decision before the decision might be the more important one for marketers. Marketers need to learn about the opportunities inherent in influencing what are called second-order decision strategies.
Apr
5
A behavioral economist might offer, “It’s not your survey that’s a delicate instrument, it’s the human mind!” The challenge to producing consistent and reliable marketing research data goes well beyond sample representativeness. Marketing researchers need to think more like Behavioral Economists.