I was the consultant on this project…AOL uses game theory to prove that even among three screen owners, the computer-based digital content experience is generally PREFERRED to other screens.
Oct
14
How research used game theory to prove computers are still the most important digital screen
In: digital marketing, market research, marketing, media
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Sep
9
My top ten most shared marketing and research blog posts
In: advertising, behavioral economics, brand extensions, digital marketing, facebook, market research, media, shopper insights, shopper marketing, social media
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List of my top ten most shared blogs focus on new fact-based insights, new ideas about digital, shopper, media strategies, discussing behavioral economics, and offer advice about marketing research methods.