Marketing and Research Consulting for a Brave New World
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Nov

5

Move beyond the insight to find the prediction question

In: big data, data driven marketing, data science, digital marketing, fivethirtyeight, market research, media, nate silver
9 Comments

Hey marketing research…in the age of data driven marketing, insights aren’t enough. You need to find the prediction question and address it. Here’s how…

Mar

28

The ARF Captures Our Marketing And Research Industry Journey

In: advertising, big data, digital marketing, facebook, listening, market research, marketing, media, research transformation
Comments Off on The ARF Captures Our Marketing And Research Industry Journey

My coverage of the ARF annual conference: do you have a digital data insights strategy? Are you working as hard to understand the sea changes in media consumption as you are to understand consumption of your brand?

Mar

5

How marketing and marketing research can act on the promise of big data

In: advertising, big data, branding, digital marketing, facebook, listening, market research, marketing, media, research transformation, shopper insights, shopper marketing, social media, twitter
2 Comments

How marketing and research can leverage big data and predictive analytics to deliver the right message, to the right person, at the right time, on the right screen to improve marketing ROI while staying on brand.

Feb

11

Attention marketers. Proof that digital IS a branding medium

In: advertising, branding, digital marketing, media, path to purchase, shopper insights
1 Comment

Digital is proven here to be a strong brand medium. Increasingly the TV commercial, without a brand having strong digital presence, will make the sound of one hand clapping

Dec

12

Recency planning in a digital age…my lunch with Erwin

In: advertising, digital marketing, media, path to purchase
1 Comment

How marketers and media can best deliver on Erwin Ephron’s philosophy of recency planning in a digital age

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