Why do marketers wrongly conflate broad reach media plans with brand marketing?
Nov
19
Carry over effect of prior years of brand advertising on today’s sales
In: advertising, advertising effectiveness, advertising long term effects, Ally Bank, brand building, brand equity, brand marketing, Dynata, TransUnion
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Marketers now know that prior years of brand building can have a much bigger impact on current sales than previously thought.
Sep
29
What Oliver Anthony Can Teach Us About Brand Building
In: brand building, brand loyalty, brand marketing, brand positioning, brand strategy, Oliver Anthony, Primal Branding
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By all known yardsticks for what a brand is, Oliver Anthony is more than a performer, he is a brand.
Jan
30
The brand prediction powers of the Markov switching matrix
In: brand building, brand loyalty, brand marketing, brand strategy, data science, markov chains, Markov matrix, Markov repeat rates
5 Comments
Markov matrix is a powerful brand prediction for market share, trends, and brand penetration
Mar
18
How do you want your customers to think about your brand?
In: advertising, brand building, brand positioning, brand strategy, brand trackers, branding, CTV, Linear TV, online video, Patrick Hanlon, Primal Branding, Seattles Best, Starbucks
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Advertising’s role at helping customers to know how to think about your brand.