Traditional consumer research is maddening because it is rarely actionable. Here is how to fix this in a digital and social age.
Apr
10
Four new approaches to consumer segmentation in a digital and social age
In: advertising, digital marketing, facebook, innovation, market research, marketing
3 Comments
Mar
14
From mind marketing to behavior marketing
In: advertising, digital marketing, facebook, social media
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Marketing will transform from being a battle for the mind to becoming a battle for behaviors. And, the way we researchers measure brand progress must become more native to our digital lives.
Feb
8
The digital insights revolution tucked inside the marketing revolution
In: advertising, digital marketing, market research
3 Comments
The digital mindset should be, insights to action… it’s one word, offering us researchers the opportunity of a lifetime.
Oct
8
Groundbreaking research: what drives smart phone users to use certain apps or websites?
In: advertising, mobile
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Although the emphasis by mobile marketers has been on location-based marketing to reach the on-the-go consumer, new research proves 68% of consumer mobile phone use occurs at home.
Sep
19
Take the hit or myth quiz: which marketing beliefs are true?
In: advertising, behavioral economics, branding, digital marketing, facebook, media, mobile, shopper marketing, social media
1 Comment
Sadly, marketing beliefs are often mythology, grounded in reported stories from faulty research. Take the short quiz and tell Rubinson Partners how we can help you ground your marketing team beliefs in solid evidence.