Marketing and Research Consulting for a Brave New World
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Jan

8

In the age of data-driven marketing, create a post-demographics media strategy

In: advertising, big data, digital marketing, facebook, market research, marketing, shopper marketing, twitter
2 Comments

We are moving into a POST-DEMOGRAPHICS, data driven era for media strategy…where behavior-based media strategies offer RECENCY, RELEVANCE, and REINFORCEMENT targeting.

Dec

12

Recency planning in a digital age…my lunch with Erwin

In: advertising, digital marketing, media, path to purchase
1 Comment

How marketers and media can best deliver on Erwin Ephron’s philosophy of recency planning in a digital age

Nov

1

Sorry Forrester but Facebook DOES benefit marketers

In: advertising, facebook, social media
1 Comment

A recent blog by Forrester claims Facebook is letting marketers down, but exhibits an astounding lack of understanding of how Facebook presence benefits brands.

Oct

7

Guidebook now available: Brand building in a digital, social, and mobile age

In: advertising, behavioral economics, brand extensions, branding, digital marketing, facebook, futures, innovation, listening, market research, marketing, media, mobile, path to purchase, research, research transformation, shopper marketing, social media
1 Comment

I have just published an affordably priced guidebook entitled “Brand-Building in a digital social, and mobile age” based on my most socially shared writings and ideas. Please check it out on Amazon and Lulu

Sep

27

Creating the marketing research playbook for a digital, social, mobile future

In: advertising, behavioral economics, branding, customer relationships, digital marketing, facebook, listening, market research, marketing, media, mobile, research transformation, social media
Comments Off on Creating the marketing research playbook for a digital, social, mobile future

Contemporary research strategies to address 6 critical marketing questions show the ways that marketing research tools and mindset must evolve in a digital, social, mobile world.

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