The promise, and reality of programmatic ad buying is that you can improve relevance and ROI … often by 5x and gives a blueprint for holistic media.
May
27
The biggest problem with the marketing funnel is that it leads to the media funnel
In: advertising, big data, digital marketing, facebook
2 Comments
Because we think awareness comes first, then consideration and purchase, we move from reach to targeted advertising, from attitudes to behavior. We need to flip the media funnel.
Apr
30
If we can Moneyball baseball, why not marketing and marketing research?
In: advertising, baseball, big data, digital marketing, facebook, market research, marketing
Comments Off on If we can Moneyball baseball, why not marketing and marketing research?
Let’s play marketing Moneyball. Objective knowledge about media behaviors and effect on shopping should be our top priority.
Apr
11
Big data, big research possibilities emerge at ARF Conference 2014
In: advertising, big data, listening, market research
Comments Off on Big data, big research possibilities emerge at ARF Conference 2014
Marketing research tool kits and skill sets must evolve beyond the n=1000, 20 minute survey.