Marketing and Research Consulting for a Brave New World
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Apr

28

The 5 point purchase intent question sucks…or does it?

In: advertising, concept testing, digital marketing, innovation, programmatic advertising, research transformation
5 Comments

New product failure rates are unacceptably high but is the fault of bad research or the media strategy?

Apr

10

How to stop marketing like it’s 2011

In: advertising, big data, data driven marketing, data science, digital marketing, marketing mix modeling, media
Comments Off on How to stop marketing like it’s 2011

Here are 6 new principles for how marketers can stop being conservative and drive up ROI 30% in a digital, social, mobile age.

Mar

27

Marketing thinking, fast and slow

In: advertising, behavioral economics, big data, branding, data driven marketing, data science, digital marketing, market research, media, programmatic advertising, research transformation, social media
1 Comment

Despite the change in marketing from slow to fast decision making based on automation, algorithms, and data…most research teams are still operating as if it’s a slow world.

Feb

21

6 Killer Insights from Digital and Social Data

In: advertising, data driven marketing, digital marketing, listening, market research, media, research transformation, social media
3 Comments

Unlike paid impressions, earned and owned impressions means the consumer finds the brand interesting to THEM, unlocking enormous insights

Jan

16

How data-driven is your marketing RESEARCH?

In: advertising, big data, customer relationships, data driven marketing, data science, digital marketing, facebook, market research, marketing, programmatic advertising, research transformation, twitter
2 Comments

As a user requests a webpage, the marketer’s goal is to serve the most relevant ad that has the greatest chance of response.
So what does marketing research reveal that helps to achieve this goal? Currently, very little.

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