Marketing and Research Consulting for a Brave New World
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In light of 4 new marketing truths, research is not measuring the right things anymore to help brands grow.

As a user requests a webpage, the marketer’s goal is to serve the most relevant ad that has the greatest chance of response.
So what does marketing research reveal that helps to achieve this goal? Currently, very little.

Enabled by new media, virtually every element of marketing research practice has changed over the past 30 years. Here is what’s next in the coming years.

In a multi-screen world, where consumers have self-directed media experiences, Marketers need a new plan to use media to create healthy, growing brands.

Simplification of life is what made Google, Amazon, and Apple so successful. TV program and shopper choices are the next 2 areas ripe for simplification reinvention.

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