It is important that we marketing researchers become like Behavioral economists and study how people make choices, not just the choices they make.
Jul
15
What Marketing Research Can Borrow from Behavioral Economics
In: behavioral economics, market research, marketing, path to purchase, shopper insights
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Jun
19
Ad copy testing bakeoff of traditional research methods vs. neuro methods
In: advertising, market research
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While one might have thought that you need neuro research to get at the emotional mechanisms of advertising,mostly, traditional, survey-based copy testing methods work quite well.
Jun
13
Cross platform measurement…how ESPN is moving the chains
In: advertising, media
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No media company needs to understand how consumers choose to access their content across screens more than ESPN. Here is how they have taken an industry leadership role.
May
31
Interviewing the New ARF President…Changing Media Habits, Rules for Brand Building
In: advertising, market research, marketing, media
1 Comment
We need to face our CEOs and deliver insights, drive growth experiment to learn and then scale, vs. trying to create perfect measurement systems.
May
15
Marketers and media getting that synching feeling
In: advertising, digital marketing, media, mobile
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In a multiscreen era, Marketers need to measure and synch all digital behaviors across screens to use media to create brand growth