MTA adoption is growing, but restrictions on data sharing are creating barriers. Yet workarounds and a winning solution are possible.
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May
9
The future of multi-touch attribution
In: advertising, Amazon, data driven marketing, data science, Mobile marketing Association, Multi Touch Attribution, walled gardens
1 Comment
Sep
24
In a broadcast marketing world, we think of brand communications as being chunked up into campaigns. In a social media world, you are creating a permanent commitment to be part of the conversation and obey the 6 rules of authenticity.