Marketing and Research Consulting for a Brave New World
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Sep

22

New Marketing Questions Drive New Research Approaches

In: advertising, branding, market research, marketing, media
2 Comments

Today marketing is like soccer; constant action in the form of responding to consumer-initiated conversations in social media, search and digital behaviors across screens. Soccer researchers must embrace digital and social data, delivering metrics at the speed of light.

Mar

27

Fifteen issues Marketing was not discussing 15 years ago

In: research transformation, Uncategorized
2 Comments

Marketers must use new approaches and adopt a new corporate culture to become fast-learning organizations, or they will find their opportunities in the new normal defined by a future that is not of their own making.

Sep

24

To understand social media, marketers must drop the C word

In: social media
5 Comments

In a broadcast marketing world, we think of brand communications as being chunked up into campaigns. In a social media world, you are creating a permanent commitment to be part of the conversation and obey the 6 rules of authenticity.

Jun

1

The commitment to Storytelling at Levi, Strauss

In: research transformation, Uncategorized
2 Comments

Here is an interview with Michael Perman, Senior Director of Consumer Insights, Levi Strauss & Co. who has trained over 7,000 on storytelling and who is conducting, with Pat Hanlon, the ARF Workshop, “Stories Inspire” on June 22nd in NY. The interview with Pat Hanlon can be found here. Joel: Michael, you are a huge […]

May

20

Cracking the code; creating great brands

In: branding
Comments Off on Cracking the code; creating great brands

My interview with Pat Hanlon, author of Primal Branding on the role of stories at creating great brands. Joel Rubinson: You have said that a great brand needs a great creation story. What do you mean by that and why is it so important? Patrick Hanlon: Actually, what I have said is that great brands […]

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