The Research profession has perennially sought a “seat at the table”. Last Tuesday, I had a seat at a (different kind of) table. I was part of a keynote morning panel on innovation at Ad:Tech in San Francisco. I was the only researcher there, sitting next to some pretty impressive people…the CEO and founder of […]
Apr
10
Marketing organizations need to ask the question of themselves, “Who owns social media?” Social media is at the intersection of PR, advertising, customer care, and consumer insights, so who owns it? I mean that both in the sense of within the marketing organization and also in the ecosystem. Furthermore, whoever owns it will accept a […]
Apr
7
Markets seem to evolve in one of two ways that imply very different strategies for launching new offerings: • Market entrenchment • Market reinvention Market entrenchment looks like this. Someone creates an innovation that establishes a new market. The second wave of “innovation” is comprised of a few differentiated nationally branded products, but really serves […]