Brand loyalty matters more than just about anything to profitable brand growth. Here are 5 reasons and actions to take
-
Links
-
Recent Posts
- Why Broad Reach Media Plans Cause Brand Campaigns to Fail…and what to do about it
- Escape the Dead Zones…What’s Really Killing Your Ad Performance
- It is predictable that big share brands generate higher ROAS
- Cracking the Ad Responsiveness Code: A Tale of Two Theories
- How my model beat Nate Silver at predicting the 2024 election results
- How to Improve Advertising Attentiveness
- Stop chasing reach…evidence that Movable Middles are the real gold mine
Categories
- A/B tests
- ad waste
- addressabale advertising
- addressable marketing
- advertising
- advertising attentiveness
- advertising effectiveness
- advertising long term effects
- Advertising ROI
- AI
- Ally Bank
- Amazon
- ARF
- audiences
- baseball
- Bayes
- behavioral economics
- BehaviorLens
- big data
- brand attributes
- brand building
- brand equity
- brand extensions
- brand health
- brand loyalty
- brand marketing
- brand positioning
- brand strategy
- brand trackers
- branding
- causality
- ChatGPT
- concept testing
- confidence intervals
- consumer segmentation
- content marketing
- CTV
- customer experience
- customer journey
- customer relationships
- customer retention
- data driven marketing
- data quality
- data science
- digital marketing
- DISQO
- DMP
- Dunkin Donuts
- Dynata
- fivethirtyeight
- food and beverage
- futures
- GDPR
- Generative AI
- Google ghost ads
- growth
- identifiers
- innovation
- Linear TV
- listening
- Marc Pritchard
- market research
- marketing
- marketing analytics
- marketing mix modeling
- marketing ROI
- markov chains
- Markov matrix
- Markov repeat rates
- Math
- media
- media planning
- MMA Global
- mobile
- Mobile marketing Association
- Movable Middle
- MRX
- MTA
- Multi Touch Attribution
- nate silver
- Netflix
- new products
- non-buyers
- NYU
- Oliver Anthony
- online video
- path to purchase
- Patrick Hanlon
- performance marketing
- Presidential election
- Primal Branding
- Procter and Gamble
- Product life cycle
- programmatic advertising
- RCT tests
- Reach
- recession
- Repeat rate
- research
- Research is Cool
- research transformation
- retail
- Retail media
- ROAS
- Seattles Best
- segmentation
- segments
- shopper insights
- shopper journey
- shopper marketing
- social media
- Starbucks
- stat testing
- statistics
- synthetic data
- targeting
- The MMA
- trackers
- TransUnion
- TV
- Uncategorized
- unified IDs
- Viant
- walled gardens
- Walmart
- yahoo
Frequent Tags
360 media advertising ARF behavioral economics branding brand loyalty brands brand tracking digital marketing facebook google innovation listening marketing market research media mobile path to purchase programmatic advertising research research transformation retail shopper marketing social media targeting twitterArchives
Blogroll
Jul
27
Why marketers should not ignore brand loyalty
In: brand loyalty, Dunkin Donuts, Markov repeat rates, MTA, Repeat rate, shopper journey, Starbucks
Comments Off on Why marketers should not ignore brand loyalty
Dec
11
Even for beloved brands, path to purchase is a marketing battlefield
In: advertising, big data, content marketing, customer journey, customer relationships, data driven marketing, digital marketing, market research, marketing, media, mobile, path to purchase, programmatic advertising, shopper insights, shopper journey, shopper marketing
2 Comments
7 priorities for addressing the slippage between the brand preferred and the brand bought, revealed by adopting a path to purchase framework.