Marketing and Research Consulting for a Brave New World
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Jun

7

Evolving the marketing research agency

In: advertising, market research, research, research transformation
1 Comment

marketing research account teams should offer strategic thinking and branded solutions and be in the business of synthesis, deploying their creativity on ideas that drive client’s business. Be focused on value creation, embrace and use data and analytics to elevate work, and be collaborative.

May

13

Getting Research Transformation to Stick

In: market research, research transformation
4 Comments

It’s about being an agent of change for the whole organization. Inspiring better business futures is what we do. Research and insights is just our fastball. As Donna Goldfarb from Unilever said when asked what her job is, “I sell soap”.

Apr

26

Six must have-s for insights to create business value

In: market research, research transformation
Comments Off on Six must have-s for insights to create business value

Led by some of the biggest global marketers, consultants, and research agencies, the ARF Research Transformation Super-Council is committed to developing the roadmap for how organizations can transform to this new model and culture.

Mar

27

Fifteen issues Marketing was not discussing 15 years ago

In: research transformation, Uncategorized
2 Comments

Marketers must use new approaches and adopt a new corporate culture to become fast-learning organizations, or they will find their opportunities in the new normal defined by a future that is not of their own making.

Mar

16

Marketing Research Transformation is Not an Option

In: innovation, marketing, research, research transformation, social media
2 Comments

The word “consumer” is marketing-ese for slicing off that part of daily living that relates to what you can sell someone and throwing away the rest. When you study consumers you get incremental ideas; when you study humans you get breakthroughs.

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