How marketing and research can leverage big data and predictive analytics to deliver the right message, to the right person, at the right time, on the right screen to improve marketing ROI while staying on brand.
Dec
12
Recency planning in a digital age…my lunch with Erwin
In: advertising, digital marketing, media, path to purchase
1 Comment
How marketers and media can best deliver on Erwin Ephron’s philosophy of recency planning in a digital age
Jul
15
What Marketing Research Can Borrow from Behavioral Economics
In: behavioral economics, market research, marketing, path to purchase, shopper insights
1 Comment
It is important that we marketing researchers become like Behavioral economists and study how people make choices, not just the choices they make.
Mar
14
From mind marketing to behavior marketing
In: advertising, digital marketing, facebook, social media
Comments Off on From mind marketing to behavior marketing
Marketing will transform from being a battle for the mind to becoming a battle for behaviors. And, the way we researchers measure brand progress must become more native to our digital lives.