Marketing and Research Consulting for a Brave New World
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Jul

9

How baseball helped me succeed in marketing research and analytics

In: advertising, baseball, data science, digital marketing, market research, marketing, marketing mix modeling, marketing ROI, MTA, Multi Touch Attribution, nate silver, new products, research transformation, statistics
7 Comments

How to transform the way marketing works…to be agile, data driven, predictive…like baseball did 15 years ago

Apr

28

The 5 point purchase intent question sucks…or does it?

In: advertising, concept testing, digital marketing, innovation, programmatic advertising, research transformation
5 Comments

New product failure rates are unacceptably high but is the fault of bad research or the media strategy?

Apr

30

If we can Moneyball baseball, why not marketing and marketing research?

In: advertising, baseball, big data, digital marketing, facebook, market research, marketing
Comments Off on If we can Moneyball baseball, why not marketing and marketing research?

Let’s play marketing Moneyball. Objective knowledge about media behaviors and effect on shopping should be our top priority.

Apr

22

What can big data tell us that we do not already know?

In: advertising, big data, branding, customer experience, digital marketing, facebook, market research, mobile, path to purchase, social media, twitter
1 Comment

Marketing research should create a team who owns big data…mastering high volume, unstructured and semi-structured data to enable high yield marketing actions.