Marketing and Research Consulting for a Brave New World
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Jan

19

Just released…a new media planning model that improves ROI by 50%

In: addressabale advertising, addressable marketing
Comments Off on Just released…a new media planning model that improves ROI by 50%

Target the Movable Middle…consumers with a mid-range probability of buying your brand.

Feb

20

Four targeting strategies that build stronger brands

In: ad waste, addressabale advertising, advertising, brand marketing, targeting
4 Comments

Targeting your own buyers and prime prospects with heavier media weight can increase sales by $100MM and build a stronger brand.

May

9

The future of multi-touch attribution

In: advertising, Amazon, data driven marketing, data science, Mobile marketing Association, Multi Touch Attribution, walled gardens
1 Comment

MTA adoption is growing, but restrictions on data sharing are creating barriers. Yet workarounds and a winning solution are possible.

Apr

15

Framework for managing brand vs performance advertising

In: advertising, brand equity, brand marketing, performance marketing, Product life cycle
5 Comments

The same ad unit cannot be optimal for both performance and brand marketing. How to decide what your brand needs now via an ad guidance system.

Nov

28

Rethinking how to build brands…beyond linear TV

In: advertising, Amazon, branding, digital marketing, Linear TV, Mobile marketing Association, TV, unified IDs
3 Comments

The top priority for marketers? Learn how to build brands via digital media because TV is no longer enough.

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