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Just released…a new media planning model that improves ROI by 50%

In: addressabale advertising, addressable marketing
Comments Off on Just released…a new media planning model that improves ROI by 50%

Target the Movable Middle…consumers with a mid-range probability of buying your brand.

More reach means your advertising will be less profitable. Move to ROAS-based media planning. Here’s how.

Measuring the full effects of advertising is not done correctly but when a simple but critical concept is added, everything changes.