Marketing and Research Consulting for a Brave New World
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May

14

Avoid Marketing "Cling-ons"

In: social media, Uncategorized
2 Comments

A Klingon is one of the bad guys in Star Trek; a Marketing “Cling-on” is also dangerous…someone who clings on to rules of thumb from the past, believing the world is really not so different after all. Trekkies know what a Klingon looks like, but how about a Marketing “Cling-on?” Here are some examples. In […]

Apr

27

Research needs a seat at the social media table

In: innovation, listening, research transformation, social media
Comments Off on Research needs a seat at the social media table

The Research profession has perennially sought a “seat at the table”.  Last Tuesday, I had a seat at a (different kind of) table.  I was part of a keynote morning panel on innovation at Ad:Tech in San Francisco.  I was the only researcher there, sitting next to some pretty impressive people…the CEO and founder of […]

Apr

17

Marketing in a recession: people rethink what value means

In: recession
5 Comments

This is the first of a two-part blog on marketing in a recession. Our economy has taken a triple hit. First, we were buffeted by rising gas prices, then a wave of inflation that hadn’t been seen in 30 years, and then the current recession. For many, this “perfect economic storm” has changed our “personal […]

Mar

27

The New 80/20 Rule of Marketing Research

In: research transformation
2 Comments

All of a sudden it hit me. The 80/20 rule flipped on its ear! What I’m referring to is that something like 80% of resources in the market research function goes towards “quantifying the expected”. Falling into that category would be metrics like market share tracking, surveys that have predetermined lists of questions/attributes like trackers, […]

Mar

20

struggling with social media? Go native!

In: Uncategorized
Comments Off on struggling with social media? Go native!

If you’re struggling with a social media strategy, you’re not alone! There are a number of reasons why social media is so hard to master. 1—Your brand needs to be welcomed by people and you need to welcome them onto your management team. Many social media initiatives by major manufacturers are met by skepticism and […]

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