Marketing and Research Consulting for a Brave New World
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Oct

7

Guidebook now available: Brand building in a digital, social, and mobile age

In: advertising, behavioral economics, brand extensions, branding, digital marketing, facebook, futures, innovation, listening, market research, marketing, media, mobile, path to purchase, research, research transformation, shopper marketing, social media
1 Comment

I have just published an affordably priced guidebook entitled “Brand-Building in a digital social, and mobile age” based on my most socially shared writings and ideas. Please check it out on Amazon and Lulu

Sep

27

Creating the marketing research playbook for a digital, social, mobile future

In: advertising, behavioral economics, branding, customer relationships, digital marketing, facebook, listening, market research, marketing, media, mobile, research transformation, social media
Comments Off on Creating the marketing research playbook for a digital, social, mobile future

Contemporary research strategies to address 6 critical marketing questions show the ways that marketing research tools and mindset must evolve in a digital, social, mobile world.

Sep

22

New Marketing Questions Drive New Research Approaches

In: advertising, branding, market research, marketing, media
2 Comments

Today marketing is like soccer; constant action in the form of responding to consumer-initiated conversations in social media, search and digital behaviors across screens. Soccer researchers must embrace digital and social data, delivering metrics at the speed of light.

Sep

9

My top ten most shared marketing and research blog posts

In: advertising, behavioral economics, brand extensions, digital marketing, facebook, market research, media, shopper insights, shopper marketing, social media
Comments Off on My top ten most shared marketing and research blog posts

List of my top ten most shared blogs focus on new fact-based insights, new ideas about digital, shopper, media strategies, discussing behavioral economics, and offer advice about marketing research methods.

Aug

26

Mastering shopper marketing in a digital age

In: digital marketing, shopper marketing
Comments Off on Mastering shopper marketing in a digital age

Retailers must master digital as shoppers’ path to purchase often involves online and offline activities, across all screens, irrespective of where the purchase occurs.

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