Marketing and Research Consulting for a Brave New World
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Apr

10

Marketing research needs a mission change more than a name change

In: advertising, data driven marketing, data science, digital marketing, market research, marketing mix modeling, media, mobile, Mobile marketing Association, MTA
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Examples of how Marketing Research can embrace data science to deliver marketing success not just insights.

Sep

1

Is brand awareness a useful research measure in an era of digital and shopper marketing?

In: behavioral economics, branding, digital marketing, market research, marketing, retail, shopper insights, shopper marketing, social media
9 Comments

I’ve always had a love-hate relationship with measuring brand awareness, especially aided awareness. What a CPG marketer really wants to know is how to get their brand noticed at retail.

Apr

26

Six must have-s for insights to create business value

In: market research, research transformation
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Led by some of the biggest global marketers, consultants, and research agencies, the ARF Research Transformation Super-Council is committed to developing the roadmap for how organizations can transform to this new model and culture.

Mar

24

Innovating Innovation

In: innovation
2 Comments

Monday at the ARF, a rather remarkable grouping of industry leaders brainstormed about a new set of principles for how to innovate. The main purpose of the meeting was the on-going research transformation initiative at the ARF and participants included research/consumer insights leaders from CBS, J&J, Levi Strauss, Unilever, the former head of research at […]