Brand loyalty analysis proves that approaches which are exclusively based on building brand engagement are incomplete. Brand loyalty analysis gives Marketers powerful insights into brand growth strategies, especially in a digital marketing age.
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Blogroll
Mar
17
Rediscovering the lost art of brand loyalty analysis for a digital age
In: branding, digital marketing, market research, marketing
2 Comments
Aug
12
Brand equity refers to the size of a brand; brand health refers to its trajectory. Here are 8 signs if your brand is healthy.
Jul
13
Diagnosing troubled market leaders; what do loyal buyers think?
In: branding
Comments Off on Diagnosing troubled market leaders; what do loyal buyers think?
Here’s a better way to gain insight into a market leader’s weaknesses. Compare what your loyal buyers think of you vs. what your competitors’ loyal buyers think of those brands.