Jun

28

Lies, damned lies, and marketing statistics

In: brand loyalty, consumer segmentation, media, MTA, Multi Touch Attribution, programmatic advertising
4 Comments

Here are 4 marketing “truths”, only one of which is true. Can you guess which one?

Mar

16

Why brand equity matters even to performance marketing

In: advertising, Amazon, ARF, behavioral economics, brand equity, brand loyalty, branding, consumer segmentation, digital marketing, programmatic advertising, targeting
4 Comments

Here’s how brand equity fits into the performance equation. Media scientists…it might be your biggest factor at driving advertising ROI.

Nov

25

One simple marketing metric? MASB and marketers need to keep looking

In: brand equity, branding, consumer segmentation, data driven marketing, digital marketing, market research
7 Comments

The new MASB brand metric won’t make marketing better. Here is the preferred alternative

Aug

17

How do you build brand meaning in a digital age?

In: branding, digital marketing, facebook, market research, shopper journey, social media, twitter
2 Comments

How marketers should think differently to unlock digital marketing’s enormous ability to build brand meaning.

Mar

17

Rediscovering the lost art of brand loyalty analysis for a digital age

In: branding, digital marketing, market research, marketing
2 Comments

Brand loyalty analysis proves that approaches which are exclusively based on building brand engagement are incomplete. Brand loyalty analysis gives Marketers powerful insights into brand growth strategies, especially in a digital marketing age.