Marketing and Research Consulting for a Brave New World
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Feb

6

Why does marketing fail so often and how can we do better?

In: advertising, data driven marketing, media, Mobile marketing Association, programmatic advertising, targeting
2 Comments

Enablement and better performance…now THAT’S one hell of a new value proposition for marketing research!

Sep

21

The future has to look like digital. It can’t go the other way

In: advertising, big data, concept testing, customer relationships, data driven marketing, digital marketing, market research, marketing, marketing mix modeling, media, programmatic advertising, research transformation
1 Comment

In a digital, programmatic future, marketing is becoming a first party data game. Here is how Marketing and Research practices can be aligned in a digital world.

Jan

16

How data-driven is your marketing RESEARCH?

In: advertising, big data, customer relationships, data driven marketing, data science, digital marketing, facebook, market research, marketing, programmatic advertising, research transformation, twitter
2 Comments

As a user requests a webpage, the marketer’s goal is to serve the most relevant ad that has the greatest chance of response.
So what does marketing research reveal that helps to achieve this goal? Currently, very little.

Dec

31

Hot marketing and research topics in 2014 chosen by my readers

In: advertising, behavioral economics, big data, brand extensions, branding, data driven marketing, data quality, data science, digital marketing, facebook, listening, market research, media
Comments Off on Hot marketing and research topics in 2014 chosen by my readers

What were the hot topics in 2014 for marketing research? One barometer comes from over tens of thousands of page views of my content in 2014 and identifying which blog posts were “voted” as most important, treating each page view as a vote.

Dec

11

Even for beloved brands, path to purchase is a marketing battlefield

In: advertising, big data, content marketing, customer journey, customer relationships, data driven marketing, digital marketing, market research, marketing, media, mobile, path to purchase, programmatic advertising, shopper insights, shopper journey, shopper marketing
2 Comments

7 priorities for addressing the slippage between the brand preferred and the brand bought, revealed by adopting a path to purchase framework.

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