Over the next few years three of the hottest marketing trends, digital marketing, shopper marketing, and mobile life will all converge to put shopper marketing into the hands of the shopper. Literally.
Dec
2
Putting shopper marketing into the hands of the shopper
In: shopper marketing
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Nov
24
Brands represent a huge amount of asset creation from advertising and other brand building investments and marketers need to find a way to make the connection or they will continue to make the wrong marketing investments.
Nov
11
Digital marketing and shopper marketing will increasingly merge together. Mobile devices will allow people to bring information, offers, and friends (virtually) into the store with them. The internet is no longer only on your desktop, it is everywhere including right in the store.
Nov
4
Online research…going forward
In: data quality, research
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At the ARF, a panel of scientists and buyers unanimously agreed that, with proper procedures, quota samples from double opt-in online research panels can produce reliable and consistent data, which make them a valid choice for tracking research and concept testing.