I have a tee-shirt that says in a math equation, “be greater than average”. It’s fun to see people decipher the equation and then say, “I get it!” Anyway, I am going to tell you how to NOT be greater than average. That is by inadvertently practicing “Templated marketing”…a recipe for being no better than […]
Dec
11
Even for beloved brands, path to purchase is a marketing battlefield
In: advertising, big data, content marketing, customer journey, customer relationships, data driven marketing, digital marketing, market research, marketing, media, mobile, path to purchase, programmatic advertising, shopper insights, shopper journey, shopper marketing
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7 priorities for addressing the slippage between the brand preferred and the brand bought, revealed by adopting a path to purchase framework.
Jan
8
Simplification of life is what made Google, Amazon, and Apple so successful. TV program and shopper choices are the next 2 areas ripe for simplification reinvention.
May
20
Cracking the code; creating great brands
In: branding
Comments Off on Cracking the code; creating great brands
My interview with Pat Hanlon, author of Primal Branding on the role of stories at creating great brands. Joel Rubinson: You have said that a great brand needs a great creation story. What do you mean by that and why is it so important? Patrick Hanlon: Actually, what I have said is that great brands […]