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Mar

28

An easy way to follow the latest marketing thinking on Twitter

In: social media, twitter
1 Comment

Following experts on a given subject via Twitter is like a masterclass. However, the velocity of tweets can be like drinking from a firehose. Here are tools and an approach for coping.

Feb

7

Social media as a strategy rather than a side project

In: social media
3 Comments

When we study the top social media success stories, we still tend to focus on the splashy campaigns that went viral. There is more to social media than that. Social media is a way of serving customers, of exuding your brand essence, and of creating lifestyle themes that is about your customer’s challenges in daily life. It’s about brands showing loyalty to consumers.

Jan

21

NYU trains brand managers 2B on social media

In: NYU, social media
2 Comments

I’ll be teaching an MBA class at NYU/Stern school of business entitled “Social media for brand managers”. One of my objectives for this class is to take the fear out of social media by making it approachable.

Dec

13

Eight guidelines for real time marketing

In: digital marketing, market research, marketing, media, social media
2 Comments

Most marketing organizations are not equipped for real time marketing but are structured for annual or semi-annual planning, budgeting, and executing. That tension is only going to grow. Here are eight guidelines for real time marketing.

Oct

14

Hey media planners: it’s about relevant messages and plenty of them

In: advertising, digital marketing, media, shopper marketing, social media
4 Comments

Hey media planners. In our digital and social media society, it is not longer about trying to create plans that deliver optimal frequency it is about relevant messages and plenty of them.

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