In marketing, Procter talks of first moment of truth. Google offers zero moment of truth. Something is missing because that comes before search. the minus one moment…
Jul
27
What is missing from moments of truth marketing
In: media, mobile, path to purchase, shopper marketing, social media
6 Comments
Jul
12
The next generation of digital marketing will be based on digital being integrated into the physical world rather than providing an alternative to it.
Jun
6
Sharing is bigger than fans, friends, and followers. Facebook accounted for 38% of inbound traffic driven by sharing activity. For some content categories, e-mail was nearly equal to Facebook. Sharing is about scale not virality.
May
6
How to build relevance into your media plans
In: advertising, branding, shopper marketing, social media
3 Comments
Relevance marketing is about ACTION. People are seeking, shopping, and planning their shopping trip. Relevance marketing is tied to identifying when consumer action is occurring for which you are relevant and directing it towards your brand.
Apr
7
How do people spend time with your brand?
In: advertising, branding, social media
Comments Off on How do people spend time with your brand?
How do people spend time engaging with your brand? This is critical to learn and the answer might surprise you. It is likely that owned media is first and Facebook might be at the bottom.