Rubinson and Compete release first study that precisely measures the effect of liking a brand on Facebook finds an 85% increase in website visits but this all comes from the small number who revisit the fan page.
May
15
My interview with Facebook. Do people want brands on Facebook? They said We have lots of evidence that shows that people really want brands in their lives and they use brands to describe themselves.
Jan
30
How Social Media is revolutionizing paid and owned media
In: advertising, social media
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Social media is not just about earned media, it profoundly affects paid and owned media as well, changing how marketers spend their ad budgets, away from demographics and toward interests, behaviors, and self-directed seeking.
Jan
5
Six ideas for building brand loyalty when all shoppers are becoming system beaters
In: branding, digital marketing, facebook, path to purchase, shopper marketing, social media, twitter
5 Comments
So, is this the end of branding? What should marketers and retailers do if shoppers are forever transformed into system beaters? Here are 6 tips for brands to build loyalty in this new marketing environment.
Aug
30
Rise of the planet of the apps
In: digital marketing, mobile, path to purchase, retail, shopper marketing, social media
2 Comments
Billions of smart mobile devices by 2015 will create the mobile app-enabled lifestyle, and marketers will vertically integrate consumer relationships with their brand from home to store.