Like a CSI episode, where the evidence at first is invisible but then magically becomes apparent to the talented investigator, researchers need to mine the forensic evidence about what consumers want that is right there in their shopping cart and their digital behaviors.
Mar
1
The CSI era of digital marketing insights
In: branding, digital marketing, facebook, research transformation
Comments Off on The CSI era of digital marketing insights
Sep
19
In the end, the role of research is to inform. The role of a marketer is to develop ideas. That’s why business should be “data-informed, idea-led.”
Jun
7
Evolving the marketing research agency
In: advertising, market research, research, research transformation
1 Comment
marketing research account teams should offer strategic thinking and branded solutions and be in the business of synthesis, deploying their creativity on ideas that drive client’s business. Be focused on value creation, embrace and use data and analytics to elevate work, and be collaborative.
May
13
It’s about being an agent of change for the whole organization. Inspiring better business futures is what we do. Research and insights is just our fastball. As Donna Goldfarb from Unilever said when asked what her job is, “I sell soap”.