We at the ARF want to thank the thousands who were part of the ARF Re:Think2009 annual conference. The fact that this year’s attendance was in the thousands and approached last year’s record high meant attendees would be particularly demanding about value received in this very tough year. And yet, feedback we received from attendees, […]
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Apr
2
An Industry Event That Will Affect the Future of Research
In: research transformation
Comments Off on An Industry Event That Will Affect the Future of Research
Mar
27
All of a sudden it hit me. The 80/20 rule flipped on its ear! What I’m referring to is that something like 80% of resources in the market research function goes towards “quantifying the expected”. Falling into that category would be metrics like market share tracking, surveys that have predetermined lists of questions/attributes like trackers, […]
Mar
8
If you had to choose one conference…
In: research transformation
Comments Off on If you had to choose one conference…
Today’s unprecedented marketing and economic environment puts an old joke in a new light. The joke is about two guys being chased by a bear in the woods. One guy says to the other as he’s running out of breath, “I don’t think we can outrun this bear”. The other says, “I only have to […]