Retention rates are the one and only key to brand share growth. Focus on retention and you get more customers too because of a deep secret in the math of marketing.
Jan
27
Are You Only Doing Acceleration Marketing?
In: customer retention, marketing analytics, markov chains, Markov matrix, Markov repeat rates, Math, MMA Global, new products, Repeat rate
Comments Off on Are You Only Doing Acceleration Marketing?
Jan
30
The brand prediction powers of the Markov switching matrix
In: brand building, brand loyalty, brand marketing, brand strategy, data science, markov chains, Markov matrix, Markov repeat rates
5 Comments
Markov matrix is a powerful brand prediction for market share, trends, and brand penetration
Feb
13
Which KPI is your best leading indicator of brand health?
In: brand equity, brand health, brand loyalty, brand trackers, Markov repeat rates, Repeat rate
2 Comments
The best measure of your brand being poised for growth or decline is your Markov repeat rate