Brand trackers misdiagnose brand decline by focusing on brand metrics when it is usually the world moving around us to which the brand is failing to adjust.
May
16
Dear research supplier…why can’t you tell me why my brand sales are declining?
In: advertising, brand equity, branding, DMP, facebook, media, shopper journey
1 Comment
Mar
17
Five principles for how advertising NOW works
In: advertising, ARF, digital marketing, programmatic advertising
Comments Off on Five principles for how advertising NOW works
ARF-inspired insights proving advertising works especially if you think integrated, programmatic.
Jan
12
How to make the consumer your new organizing principle
In: advertising, customer journey, data driven marketing, digital marketing, DMP, marketing mix modeling, media, path to purchase, programmatic advertising
1 Comment
Turn your DMP into a consumer-centered intelligence engine that serves marketing research as well as media…the must have for integrated, omnichannel and programmatic marketing done right.
Nov
19
Reinventing consumer segmentation research for a digital age
In: advertising, consumer segmentation, data driven marketing, mobile, shopper marketing
1 Comment
consumer segmentation is important, but as an input into something more…the creation of an audience for a specific purpose.
Sep
25
Four traditional marketing truths that have broken down
In: advertising, behavioral economics, branding, data driven marketing, digital marketing, market research, media, path to purchase, programmatic advertising, research, research transformation, shopper insights
1 Comment
In light of 4 new marketing truths, research is not measuring the right things anymore to help brands grow.