It is important that we marketing researchers become like Behavioral economists and study how people make choices, not just the choices they make.
Jul
15
What Marketing Research Can Borrow from Behavioral Economics
In: behavioral economics, market research, marketing, path to purchase, shopper insights
1 Comment
Jan
16
From fractured insights to holistic understanding
In: innovation, market research, research, Research is Cool, research transformation, shopper insights
1 Comment
because of specialization, insight functions are driven to dehumanize the customer experience. What we can do about it…
Sep
10
Two big marketing research mistakes that mislead marketers
In: market research, media, mobile, research, shopper insights
3 Comments
Here is how wrong marketing beliefs come from bad marketing research mistakes turned into compelling narratives.
Apr
3
My interview with Google: for CPG how important is digital in the path to purchase
In: advertising, digital marketing, path to purchase, retail, shopper insights, shopper marketing
4 Comments
My interview with Google revealed searches on Google.com related to recipes are up 38% in 2011 over 2010. And it’s a huge number. It’s 7.8 billion recipe-related searches on Google.com.
Apr
29
As behavioral economists know, Adoption of new choices requires breaking consumer habits. In this way, marketing is fundamentally about disruption.