In a broadcast marketing world, we think of brand communications as being chunked up into campaigns. In a social media world, you are creating a permanent commitment to be part of the conversation and obey the 6 rules of authenticity.
-
Links
-
Recent Posts
- The importance of brands to a free society
- Ten big marketing trends, part III; the changing consumer
- Brand Building in a Two Way World
- Ten big marketing trends; part one–media planning
- ARF President asks why is listening so scary?
- How to make people curious about your brand
- Six marketing research wake-up calls in 2009
- Getting the most out of online research
- Transforming research through listening
- Putting shopper marketing into the hands of the shopper
Frequent Tags
360 media advertising anthroplogy ARF behavioral economics branding brand loyalty brands buzz conversation customer dialogue data quality innovation learning listening marketing market research media research research transformation retail ReThink2009 shopper marketing social media storytelling twitterBlogroll
Categories
Archives
Jun
1
Here is an interview with Michael Perman, Senior Director of Consumer Insights, Levi Strauss & Co. who has trained over 7,000 on storytelling and who is conducting, with Pat Hanlon, the ARF Workshop, “Stories Inspire” on June 22nd in NY. The interview with Pat Hanlon can be found here.
Joel: Michael, you are a [...]
Apr
27
Research needs a seat at the social media table
In: innovation, listening, research transformation, social media
Comments Off
The Research profession has perennially sought a “seat at the table”. Last Tuesday, I had a seat at a (different kind of) table. I was part of a keynote morning panel on innovation at Ad:Tech in San Francisco. I was the only researcher there, sitting next to some pretty impressive people…the CEO and founder of [...]
Apr
10
Marketing organizations need to ask the question of themselves, “Who owns social media?” Social media is at the intersection of PR, advertising, customer care, and consumer insights, so who owns it? I mean that both in the sense of within the marketing organization and also in the ecosystem. Furthermore, whoever owns it [...]
Apr
2
We at the ARF want to thank the thousands who were part of the ARF Re:Think2009 annual conference. The fact that this year’s attendance was in the thousands and approached last year’s record high meant attendees would be particularly demanding about value received in this very tough year.
And yet, feedback we received from attendees, [...]