Marketing and Research Consulting for a Brave New World
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A landmark study proves that social media data are quantitative and predictive, so now we must create research protocols to harness their full transformative power.

How marketing and research can leverage big data and predictive analytics to deliver the right message, to the right person, at the right time, on the right screen to improve marketing ROI while staying on brand.

Most marketing organizations are not equipped for real time marketing but are structured for annual or semi-annual planning, budgeting, and executing. That tension is only going to grow. Here are eight guidelines for real time marketing.

In a broadcast marketing world, we think of brand communications as being chunked up into campaigns. In a social media world, you are creating a permanent commitment to be part of the conversation and obey the 6 rules of authenticity.

Here is an interview with Michael Perman, Senior Director of Consumer Insights, Levi Strauss & Co. who has trained over 7,000 on storytelling and who is conducting, with Pat Hanlon, the ARF Workshop, “Stories Inspire” on June 22nd in NY. The interview with Pat Hanlon can be found here. Joel: Michael, you are a huge […]