Marketing and Research Consulting for a Brave New World
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Aug

17

How do you build brand meaning in a digital age?

In: branding, digital marketing, facebook, market research, shopper journey, social media, twitter
2 Comments

How marketers should think differently to unlock digital marketing’s enormous ability to build brand meaning.

Mar

17

Rediscovering the lost art of brand loyalty analysis for a digital age

In: branding, digital marketing, market research, marketing
2 Comments

Brand loyalty analysis proves that approaches which are exclusively based on building brand engagement are incomplete. Brand loyalty analysis gives Marketers powerful insights into brand growth strategies, especially in a digital marketing age.

Aug

12

Does your brand have a cold wet nose?

In: branding, Uncategorized
2 Comments

Brand equity refers to the size of a brand; brand health refers to its trajectory. Here are 8 signs if your brand is healthy.

Jul

13

Diagnosing troubled market leaders; what do loyal buyers think?

In: branding
Comments Off on Diagnosing troubled market leaders; what do loyal buyers think?

Here’s a better way to gain insight into a market leader’s weaknesses. Compare what your loyal buyers think of you vs. what your competitors’ loyal buyers think of those brands.

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