Marketing and Research Consulting for a Brave New World
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Here are 4 marketing “truths”, only one of which is true. Can you guess which one?

Here’s how brand equity fits into the performance equation. Media scientists…it might be your biggest factor at driving advertising ROI.

The new MASB brand metric won’t make marketing better. Here is the preferred alternative

How marketers should think differently to unlock digital marketing’s enormous ability to build brand meaning.

Brand loyalty analysis proves that approaches which are exclusively based on building brand engagement are incomplete. Brand loyalty analysis gives Marketers powerful insights into brand growth strategies, especially in a digital marketing age.

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