Marketers must use new approaches and adopt a new corporate culture to become fast-learning organizations, or they will find their opportunities in the new normal defined by a future that is not of their own making.
-
Links
-
Recent Posts
- Why does marketing fail so often and how can we do better?
- Hot topics for 2018 and 4 top Marketing and Research priorities for 2019
- Rethinking how to build brands…beyond linear TV
- Marketing research sellers and buyers…why are you not growing?
- The new marketing science of targeting
- Lies, damned lies, and marketing statistics
- How marketers can survive the zombie apocalypse called GDPR
Categories
- advertising
- Amazon
- ARF
- baseball
- behavioral economics
- BehaviorLens
- big data
- brand equity
- brand extensions
- brand loyalty
- branding
- concept testing
- consumer segmentation
- content marketing
- customer experience
- customer journey
- customer relationships
- data driven marketing
- data quality
- data science
- digital marketing
- DMP
- fivethirtyeight
- food and beverage
- futures
- GDPR
- growth
- innovation
- Linear TV
- listening
- Marc Pritchard
- market research
- marketing
- marketing mix modeling
- marketing ROI
- media
- mobile
- Mobile marketing Association
- MTA
- Multi Touch Attribution
- nate silver
- new products
- non-buyers
- NYU
- path to purchase
- Procter and Gamble
- programmatic advertising
- recession
- research
- Research is Cool
- research transformation
- retail
- segmentation
- shopper insights
- shopper journey
- shopper marketing
- social media
- targeting
- TV
- Uncategorized
- unified IDs
- Walmart
- yahoo
Frequent Tags
360 media advertising ARF behavioral economics branding brand loyalty brands brand tracking data quality digital marketing facebook google innovation listening marketing market research media mobile path to purchase programmatic advertising research research transformation retail shopper marketing social media twitterArchives
Blogroll
May
14
A Klingon is one of the bad guys in Star Trek; a Marketing “Cling-on” is also dangerous…someone who clings on to rules of thumb from the past, believing the world is really not so different after all. Trekkies know what a Klingon looks like, but how about a Marketing “Cling-on?” Here are some examples. In […]
Mar
24
Monday at the ARF, a rather remarkable grouping of industry leaders brainstormed about a new set of principles for how to innovate. The main purpose of the meeting was the on-going research transformation initiative at the ARF and participants included research/consumer insights leaders from CBS, J&J, Levi Strauss, Unilever, the former head of research at […]
Feb
16
As leaders gather at the ARF to discuss research transformation, something big is happening…a new vision for research that creates a learning organization. To learn, we must listen…we must be able to hear the unexpected. That’s where social media, search, managed communities come in. People use THEIR words, rather than answer questions in your words. […]