Marketers must use new approaches and adopt a new corporate culture to become fast-learning organizations, or they will find their opportunities in the new normal defined by a future that is not of their own making.
-
Links
-
Recent Posts
- How Social Media is revolutionizing paid and owned media
- Reinventing innovation processes is about behavior not purchase intent scores
- Six ideas for building brand loyalty when all shoppers are becoming system beaters
- A holiday gift of food…for thought
- How tablets could revolutionize the shopper path to purchase
- How to increase marketing ROI in the digital age
- What is THEIR digital brand strategy?
- Integrated marketing when everything amplifies everything else
- Data informed, idea led
- Rise of the planet of the apps
Frequent Tags
Blogroll
- Altimeter Group
- Annie Pettit
- Brand Keys
- Brave New Marketing
- Cambiar consulting
- Chris Brogan
- Communispace
- Comscore Voices
- David Armano
- Emiel van Wegen
- Francois Gossieaux
- Herd – the hidden truth about who we are
- Jennifer Jones
- Max Kalehoff
- Pete Blackshaw
- retail Prophet
- Rohit Bhargava
- ShareThis
- Toby Bloomberg
Categories
- advertising
- baseball
- behavioral economics
- BehaviorLens
- brand extensions
- branding
- customer experience
- data quality
- digital marketing
- innovation
- listening
- market research
- marketing
- media
- mobile
- NYU
- path to purchase
- recession
- research
- Research is Cool
- research transformation
- retail
- shopper insights
- shopper marketing
- social media
- Uncategorized
Archives
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- October 2008
- September 2008
- August 2008
- June 2008
- April 2008
May
14
A Klingon is one of the bad guys in Star Trek; a Marketing “Cling-on” is also dangerous…someone who clings on to rules of thumb from the past, believing the world is really not so different after all.
Trekkies know what a Klingon looks like, but how about a Marketing “Cling-on?” Here are some examples.
In a recent [...]
Mar
24
Monday at the ARF, a rather remarkable grouping of industry leaders brainstormed about a new set of principles for how to innovate.
The main purpose of the meeting was the on-going research transformation initiative at the ARF and participants included research/consumer insights leaders from CBS, J&J, Levi Strauss, Unilever, the former head of research at Zenith [...]
Feb
16
As leaders gather at the ARF to discuss research transformation, something big is happening…a new vision for research that creates a learning organization. To learn, we must listen…we must be able to hear the unexpected. That’s where social media, search, managed communities come in. People use THEIR words, rather than answer questions [...]