Marketing and Research Consulting for a Brave New World
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May

6

How to build relevance into your media plans

In: advertising, branding, shopper marketing, social media
3 Comments

Relevance marketing is about ACTION. People are seeking, shopping, and planning their shopping trip. Relevance marketing is tied to identifying when consumer action is occurring for which you are relevant and directing it towards your brand.

Dec

13

Eight guidelines for real time marketing

In: digital marketing, market research, marketing, media, social media
2 Comments

Most marketing organizations are not equipped for real time marketing but are structured for annual or semi-annual planning, budgeting, and executing. That tension is only going to grow. Here are eight guidelines for real time marketing.

Aug

24

Eight Brand-Building Ideas in a Digital Age

In: branding, digital marketing
5 Comments

Technology is changing how we live our lives and the rules for brand-building. Here are eight ideas the agile brand marketer should consider in a digital age.

Jun

24

What happens to traditional media when it goes digital?

In: advertising, media
1 Comment

Digitization is transformational to the media experience, advertising possibilities and media businesses. Now, the media property is the organizing principle and it must live synergistically across platforms. Advertising on traditional media no longer has to be static and served to a whole audience.

Dec

30

Six marketing research wake-up calls in 2009

In: data quality, listening, media, research, research transformation, shopper insights
8 Comments

Six big wakeup calls in 2009 are doing the marketing research profession a favor; refocusing us on what it will take to conduct trustworthy research, find unexpected feedback, provide anticipatory insights, measure media in a way that people now choose to experience it, and properly rebalance our understanding of how people choose brands by placing more emphasis on understanding the shopper.

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