Marketing and Research Consulting for a Brave New World
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List of my top ten most shared blogs focus on new fact-based insights, new ideas about digital, shopper, media strategies, discussing behavioral economics, and offer advice about marketing research methods.

Marketers don’t want brand trackers…they want brand success systems that seamlessly integrate insights, metrics, and media actions because today, it all comes at you at once.

It is important that we marketing researchers become like Behavioral economists and study how people make choices, not just the choices they make.

because of specialization, insight functions are driven to dehumanize the customer experience. What we can do about it…

Here is how wrong marketing beliefs come from bad marketing research mistakes turned into compelling narratives.

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