Marketing and Research Consulting for a Brave New World
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GDPR has made targeting and MTA harder for marketers but not impossible. Don’t become a marketing zombie and give in.

As marketers drive for performance and higher ROI, research and analytics must swap their top down methods for people based approaches.

Performance marketing is about targeting. Brand marketing is about message. With the right tools, balance can be achieved.

Measuring the full effects of advertising is not done correctly but when a simple but critical concept is added, everything changes.

Examples of how Marketing Research can embrace data science to deliver marketing success not just insights.

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