Marketing and Research Consulting for a Brave New World
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Nov

29

How to create brand led shopping

In: advertising, behavioral economics, market research, shopper marketing
5 Comments

Introducing a new concept called brand led shopping which gives advertising an integrate shopper and consumer purpose. Touchpoints must be used strategically as they are not interchangeable in this new model.

Nov

23

digital marketing goes postal

In: advertising, digital marketing, market research
1 Comment

The use of QR codes not only allows the advertiser to offer the tactile engagement of print and benefits of digital all at the same time, but it is not too late to gain marketing advantage vs. competitors.

Nov

10

New media, old ways

In: advertising, digital marketing, market research
2 Comments

The first keiretsu of advertisers, media, and agencies to see this new real time, hyper-addressable media world will be way ahead at achieving marketing efficiency and effectiveness while others are still marching shoulder to shoulder.

Sep

29

A digital river of marketing insights

In: listening, market research, research, research transformation
1 Comment

Marketing research and insights professionals must flip the switch…instead of starting with “The Project” we should start with the digital river. Now we live in a world where there is a river of information that pre-dates the marketing question and flows continuously as it is fed by digital tributaries from social media, search, navigation pathways.

Sep

1

Is brand awareness a useful research measure in an era of digital and shopper marketing?

In: behavioral economics, branding, digital marketing, market research, marketing, retail, shopper insights, shopper marketing, social media
9 Comments

I’ve always had a love-hate relationship with measuring brand awareness, especially aided awareness. What a CPG marketer really wants to know is how to get their brand noticed at retail.

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