Marketing is transforming from top down to bottom up…understand it, embrace it, master it, measure it.
Aug
30
Why you should NOT follow Procter’s latest marketing advice
In: advertising, consumer segmentation, data driven marketing, digital marketing, market research, programmatic advertising, research transformation
9 Comments
Aug
10
Digital marketing, like you’re running for President
In: advertising, branding, consumer segmentation, digital marketing, DMP, facebook, market research, programmatic advertising
2 Comments
Marketing organizations are still feeling their way in digital. They should closely study how presidential campaigns use digital this campaign season.
Jun
28
Reinventing audience creation and consumer segmentation in a digital age
In: advertising, brand equity, consumer segmentation, data driven marketing, digital marketing, DMP, market research, research transformation, shopper marketing
Comments Off on Reinventing audience creation and consumer segmentation in a digital age
Advertisers, not media should now define the audience. Use consumer segments as building blocks to get both short term and long term benefits.
Nov
25
One simple marketing metric? MASB and marketers need to keep looking
In: brand equity, branding, consumer segmentation, data driven marketing, digital marketing, market research
7 Comments
The new MASB brand metric won’t make marketing better. Here is the preferred alternative
Nov
19
Reinventing consumer segmentation research for a digital age
In: advertising, consumer segmentation, data driven marketing, mobile, shopper marketing
1 Comment
consumer segmentation is important, but as an input into something more…the creation of an audience for a specific purpose.