Started in 2010, Rubinson Partners, Inc. (RPI) has worked with over 70 marketers, media companies, research suppliers, and digital marketing firms to equip them for success in a digital age.
A sampling of RPI client assignments
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- Movable Middles. With the MMA and Neustar, fueled by Numerator data, created a new brand growth framework based on targeting a segment we identified called the Movable Middle, now proven through case studies to be up to 23 TIMES more responsive to advertising.
- Brand as Performance. Discovering the power of building brand favorablity to generate an annuity of future purchasing.
- For Viant and NCS, created a new targeting approach for digital that more than triples marketing ROI.
- MTA adopton tools. For the Mobile Marketing Association, developed 15 MTA adoption acceleration tools.
- Media strategies. Designed a system for a leading CPG marketer that was engineered to double their ROAS.
- Brand trackers redefined. For Coca-Cola, consulted on the creation of the new “Brand Guidance System”, introduced globally
- Improving the quality of AdTech. For Truthset, helped to develop and validate a method of inproving the fidelity of 3rd party ID lists offering specific demographic assertions.
- Improving ad measurement. Consulting for DISQO, helped to design their ad testing offerings.
- For AOL and BBDO, supported groundbreaking research by InsightsNow as a consultant on SmartPhones usage motivations and situations to uncover app, and brand content opportunities
- For ShareThis and SMG, led one of the largest analyses of social media sharing behavior. See presentation ” Sharing is more than fans, friends and followers”
- Conducted workshops on digital marketing, consumer analytics, behavioral economics for shopper insights
- Designed contemporary marketing research methodologies for a digital age
- How Rubinson can help you drive growth in a digital age 2021 from Joel Rubinson
- A repository of my most important body of work from peer reviewed papers and white papers
